on July 14, 2026
One of the things I love most about tennis is that it teaches confidence long before most people realize it.
You learn how to compete.
How to trust yourself.
How to handle setbacks.
How to keep showing up.
Those same lessons carry far beyond the court.
Recently, we had the opportunity to introduce Courting at HER Conference in New York City, joining a community of incredible and ambitious young women exploring careers in business, media, fashion, and entrepreneurship.
As a brand, it felt like a natural fit.
From the beginning, Courting has been inspired by a new generation redefining what tennis means. Not simply as a sport, but as a culture. One that intersects with fashion, wellness, travel, creativity, and community.
Throughout the event, we met students, creators, athletes, and future founders who were discovering the brand for the first time.
Many had never picked up a racquet.
Others grew up playing competitively.
What connected them wasn't tennis alone. It was an appreciation for confidence, personal style, and the communities that form around shared passions.
Those conversations reminded us why we started Courting in the first place.
The brand has always been about more than apparel.
It's about creating a world around the game and welcoming new people into it.
We're grateful to the HER Conference team for including us and to everyone who stopped by to meet us, share their story, and spend time with the brand.
The future of tennis is incredibly bright.
And after a weekend surrounded by so many talented young women, the future in general does too.