Featured in Forbes

Building a brand is rarely as glamorous as it appears from the outside.

Most days are spent solving problems, managing production timelines, reviewing samples, and making countless decisions that nobody ever sees.

That's why seeing Courting featured in Forbes felt particularly special.

Not simply because of the publication itself, but because it represented a moment to pause and reflect on how far we've come in such a short period of time.

It also felt deeply personal. Before starting Courting, I spent more than two decades in media, including time at Forbes, so seeing the brand featured felt like a full-circle moment.

Courting began with a simple idea: create tennis apparel that feels elevated, fashion-forward, and versatile enough to live beyond the court.

But the vision was never just about clothing. It was about building a world around the game. One rooted in sport, style, culture, and community.

As a founder, you spend a lot of time operating without certainty. You trust your instincts, keep moving forward, and hope others eventually understand what you're trying to build.

This feature felt like one of those moments that suggested we might be onto something.

A sincere thank you to Poojah Shah for taking the time to tell our story, and to everyone who has supported Courting from the very beginning. Your belief means more than you know.

We're just getting started.

https://www.forbes.com/sites/poojashah/2026/03/10/6-women-founded-brands-rewriting-fashions-rules/