Snoopy in Style

Some collaborations happen because they make business sense.

Others happen because they simply feel right.

When we were invited to participate in Snoopy in Style, the answer was immediate.

For generations, Peanuts has represented imagination, individuality, optimism, and a certain playful confidence. Values that have allowed the character to remain beloved across decades and generations.

What many people don't realize is that tennis has long been part of the Peanuts universe. Charles M. Schulz was an avid player and fan of the game, and that influence often appeared throughout his work. Tennis wasn't just a sport. It was part of the world he created.

That connection made this collaboration feel especially natural.

Together, we created a small capsule of accessories inspired by the culture surrounding the game, including premium socks, visors, and racquet dampeners featuring Snoopy and Woodstock.

The collection celebrates two worlds that have always shared something in common:

Joy.

Nostalgia.

And the belief that sport should be fun.

Seeing the collection become part of Snoopy in Style in New York City is incredibly special for our team. As a brand inspired by the spirit, culture, and community surrounding tennis, it's an honor to contribute to an exhibition celebrating one of the most beloved characters ever created.

Sometimes the best collaborations don't feel forced.

They feel like they've been waiting to happen all along.